Currently running — worth a closer look.
Running across 1 GEO.
Running in a single market (Australia) — a focused test, not a broad rollout yet.
- 1 GEO
- Redirect chain checked
- LP host: trk.nexa-us.com
Reverse-engineered from the live ad — longevity, GEOs, and the affiliate funnel behind it. Verified by following the redirect chain on Jun 13. Free, no login.
Funnel, reverse-engineered
The campaign behind this creative
← the actual path the money takes.
Creative
Roachkiller | Sponsored
Landing page
trk.nexa-us.com
where it lands
Product / Offer: not detected
Tracker: not detected
Affiliate network: not detected
How we know: the tracker and affiliate network come from the live redirect chain we followed and fingerprinted hop by hop. Greyed nodes weren’t detected.
Pushing hard now
last seen 4d ago · 1 market
Heavy push pressure in the last few days — hot right now. Worth a close look while it's live.
Gravity
60/100
push pressure now · 30d index
Strength
29/100
overall scale · 30d index
Run
—
last seen 4d ago
Markets
1
countries seen
Landing page
trk.nexa-us.com
final host
Screenshot
—
not captured yet
Operator
—
unidentified
Network
Outbrain
traffic source
This Doesn't Scare Roaches Away — It Invites Them To Their Last Meal
Roachkiller | Sponsored@roachkiller
Days alive is a profitability proxy — advertisers don’t pay to run losers.
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 1, concentrated in APAC — Australia.
What the data shows
Roachkiller | Sponsored's Outbrain creative has been running for 0 days across 1 country and first seen on June 13, 2026. It has been observed in Australia. The ad lands on trk.nexa-us.com. On our 30-day observation series the creative has run in intermittent bursts over the last 30 days. Roachkiller | Sponsored is running 6 other creatives we have indexed, linked below for side-by-side comparison.
Creative headline: This Doesn't Scare Roaches Away — It Invites Them To Their Last Meal. Indexed on Outbrain by mediabuyer.
Landing-page intelligence
Landing page intelligence
Where this ad lands
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page not captured yet
Our crawler renders each advertiser’s funnel on a rolling schedule. Recently observed ads are queued first — check back to see the full-page screenshot.
Redirect chain
Chain not captured yet.
Final host: trk.nexa-us.com. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
- sub1
- 00870c80bfb5763a09ed4cb2e529245683
- sub2
- 0076ddd4dc3361fcd32ed0a41026235cd2
- sub3
- {{publisher_id}}
- sub4
- {{section_id}}
- sub5
- This+Doesn't+Scare+Roaches+Away+—+It+Invites+Them+To+Their+Last+Meal
- sub6
- {{publisher_name}}
- utm_campaign
- {replace}
- utm_source
- Outbrain
- sub10
- {{ob_click_id}}
- ref_id
- {{ob_click_id}}
- cost
- {{cpc}}
- sub1
- 00870c80bfb5763a09ed4cb2e529245683
- sub2
- 0076ddd4dc3361fcd32ed0a41026235cd2
- sub3
- {{publisher_id}}
- sub4
- {{section_id}}
- sub5
- This+Doesn't+Scare+Roaches+Away+—+It+Invites+Them+To+Their+Last+Meal
- sub6
- {{publisher_name}}
- utm_campaign
- {replace}
- utm_source
- Outbrain
- sub10
- {{ob_click_id}}
- ref_id
- {{ob_click_id}}
- cost
- {{cpc}}
- obOrigUrl
- true
+ 1 known tracker hidden (cloaker IDs scrubbed at ingest).
Tracking setup · Outbrain
Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.
?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}
Tech stack
No third-party monetization stack detected — this appears to be a direct landing page.
Landing page hubs
Landing page text
On-page text not extracted yet.
Observed daily (last 30 days)
May 20 → Jun 18·peaks Jun 13
30-day run pattern
PulsedIntermittent runs with quiet stretches — likely paused for budget cycles or rotation against fresher creatives.
- Coverage
- 3% of 30d
- Peak surge
- 1× vs median
- Last 7d
- 3
- WoW
- new
Peak day:
Window: May 20 → Jun 18
Sibling creatives from this campaign
Other creatives in Content Arb on Outbrain
The rest of the set they’re running — see what else this angle is paired with.
How to Put Cockroaches in Checkmate Without Chasing Them
Cockroaches in Your Home? This Could Be Your Winning Move
This Gel Is Causing Cockroaches To Kill Their Own Nest
Whatever You Do, Don't Let Roaches Find This — It Destroys Them
Whatever You Do, Don't Let Roaches Find This — It Destroys The Whole Colony
Roach Infestation? This 12€ Gel Does What Exterminators Charge 300€ For
Tested headline variants6
Tested headline variants
Roachkiller | Sponsored's own A/B test — which headline they kept
The advertiser’s own A/B result, handed over: ranked by days running, the survivor on top. Variants they stopped running are struck through — they tested and killed those angles.
- #1How to Put Cockroaches in Checkmate Without Chasing Them1d5 content tokens
- #2Roach Infestation? This 12€ Gel Does What Exterminators Charge 300€ For1d7 content tokens
- #3Cockroaches in Your Home? This Could Be Your Winning Move0d4 content tokens
- #4This Gel Is Causing Cockroaches To Kill Their Own Nest0d6 content tokens
More from Roachkiller | Sponsored6
More from Roachkiller | Sponsored
RoachKiller™ Gel Advertorial Trending in the US Home > Trending > Best Offers…
trk.nexa-us.comMost spy tools stop at the creative. This page connects it to the campaign behind it — the funnel, the longevity, the GEOs. Free.