Proven for weeks and still live — safe to model.
Battle-tested: running 43 days across 1 GEO. Surviving this long usually means it's profitable enough to keep funding.
Running in a single market (South Africa) — a focused test, not a broad rollout yet.
- Seen 43/30 days
- 1 GEO
- Redirect chain checked
- LP host: consumeradvice.co.za
Reverse-engineered from the live ad — longevity, GEOs, and the affiliate funnel behind it. Verified by following the redirect chain on Jun 17. Free, no login.
Funnel, reverse-engineered
The campaign behind this creative
← the actual path the money takes.
Creative
Consumer Advice
Landing page
consumeradvice.co.za
where it lands
Product / Offer: not detected
Tracker: not detected
Affiliate network: not detected
How we know: the tracker and affiliate network come from the live redirect chain we followed and fingerprinted hop by hop. Greyed nodes weren’t detected.
Sustained high-scale signal
running 43d · last seen 2d ago · 1 market
Observed at high scale for 43d — a strong, long-running signal worth modelling (no spend/CTR data; scale is inferred from observation volume).
Gravity
23/100
push pressure now · 30d index
Strength
54/100
overall scale · 30d index
Run
43d
last seen 2d ago
Markets
1
countries seen
Landing page
consumeradvice.co.za
final host
Screenshot
—
not captured yet
Operator
—
unidentified
Network
Taboola
traffic source
Warning to South African Parents Without a Valid Will
Consumer Advice@consumer
Many South Africans are reducing executor costs - see how to get a professionally drafted will at no cost
Top 10% longevity in network
Days alive is a profitability proxy — advertisers don’t pay to run losers.
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 2 — South Africa.
What the data shows
Consumer Advice's Taboola creative has been running for 43 days across 1 country and first seen on May 5, 2026 and last seen on June 17, 2026. It has been observed in South Africa. The ad lands on consumeradvice.co.za. On our 30-day observation series the creative has run in intermittent bursts over the last 30 days. Consumer Advice is running 8 other creatives we have indexed, linked below for side-by-side comparison.
Creative headline: Warning to South African Parents Without a Valid Will. Indexed on Taboola by mediabuyer.
Landing-page intelligence
Landing page intelligence
Where this ad lands
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page not captured yet
Our crawler renders each advertiser’s funnel on a rolling schedule. Recently observed ads are queued first — check back to see the full-page screenshot.
Host
consumeradvice.co.za
Path
/tb/adv-professionally-drafted-will
Full URL
https://consumeradvice.co.za/tb/adv-professionally-drafted-will
Redirect chain
Chain not captured yet.
Final host: consumeradvice.co.za. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
No query string on this URL.
Tracking setup · Taboola
Taboola passes site, site_id, campaign_id, campaign_item_id and click-id by default. Map those to your tracker's source/sub1-4 fields. Use {click_id} as your unique click identifier when posting back conversions.
?site={site}&site_id={site_id}&campaign_id={campaign_id}&campaign_item_id={campaign_item_id}&click-id={click_id}Default Taboola setup template: ?site={site}&site_id={site_id}&campaign_id={campaign_id}&campaign_item_id={campaign_item_id}&click-id={click_id}
Tech stack
No third-party monetization stack detected — this appears to be a direct landing page.
Landing page hubs
Landing page text
On-page text not extracted yet.
Observed daily (last 30 days)
May 21 → Jun 19·peaks May 31
30-day run pattern
PulsedIntermittent runs with quiet stretches — likely paused for budget cycles or rotation against fresher creatives.
- Coverage
- 37% of 30d
- Peak surge
- 2× vs median
- Last 7d
- 2
- WoW
- new
Peak day: — 2× the median day, indicating a deliberate budget push.
Window: May 21 → Jun 19
Sibling creatives from this campaign
Other creatives in Other on Taboola
The rest of the set they’re running — see what else this angle is paired with.
Don't Overpay For A Will Or Executor Fees - Do This Instead
South Africans Are Avoiding Huge Executor Fees – Here’s How
Don’t Bother With An Expensive Will - Do This Instead!
Most South Africans Overpay for Wills – Here’s What They Should Do Instead
Don’t Pay a Fortune For Your Will – Do This Instead
Avoid An Expensive Will - Do This Instead
Before You Pay For A Will, Check This First
Warning To South African Homeowners With No Will
Tested headline variants8
Tested headline variants
Consumer Advice's own A/B test — which headline they kept
The advertiser’s own A/B result, handed over: ranked by days running, the survivor on top. Variants they stopped running are struck through — they tested and killed those angles.
- #1Warning To South African Homeowners With No WillWinning angle59d4 content tokens
- #2Most South Africans Overpay for Wills – Here’s What They Should Do Instead58d6 content tokens
- #3Avoid An Expensive Will - Do This Instead49d3 content tokens
- #4Don't Overpay For A Will Or Executor Fees - Do This Instead23d5 content tokens
Winning angle: the headline they kept alive longest — it beat the other variants they tested. Model this one; treat the rest as discarded experiments.
More from Consumer Advice8
More from Consumer Advice
Most spy tools stop at the creative. This page connects it to the campaign behind it — the funnel, the longevity, the GEOs. Free.