Tracked in our index — here's what we can read so far.
Longevity data is still building for this creative.
Running in a single market (Australia) — a focused test, not a broad rollout yet.
- 1 GEO
- Redirect chain checked
- LP host: paid.outbrain.com
- Tracker: Outbrain
Reverse-engineered from the live ad — longevity, GEOs, and the affiliate funnel behind it. Verified by following the redirect chain on May 23. Free, no login.
Funnel, reverse-engineered
The campaign behind this creative
← the actual path the money takes.
Creative
Billy Explores
Landing page
paid.outbrain.com
where it lands
Product / Offer: not detected
Tracker
Outbrain
detected
Affiliate network: not detected
How we know: the tracker and affiliate network come from the live redirect chain we followed and fingerprinted hop by hop. Greyed nodes weren’t detected.
Went quiet
last seen 23d ago · 1 market
No fresh sightings in over a week — momentum has dropped. Study it, don't chase it.
Gravity
76/100
push pressure now · 30d index
Strength
32/100
overall scale · 30d index
Run
—
last seen 23d ago
Markets
1
countries seen
Landing page
paid.outbrain.com
final host
Screenshot
—
not captured yet
Operator
—
unidentified
Network
Outbrain
traffic source
Millions of Seniors Face Higher Health Costs After Govt Move
Billy Explores@billy
Days alive is a profitability proxy — advertisers don’t pay to run losers.
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 1, concentrated in APAC — Australia.
What the data shows
Billy Explores's Outbrain creative has been running for 0 days across 1 country and first seen on May 23, 2026. It has been observed in Australia. The ad lands on paid.outbrain.com. On our 30-day observation series the creative has run in intermittent bursts over the last 30 days. Billy Explores is running 8 other creatives we have indexed, linked below for side-by-side comparison.
Creative headline: Millions of Seniors Face Higher Health Costs After Govt Move. Indexed on Outbrain by mediabuyer.
Landing-page intelligence
Landing page intelligence
Where this ad lands
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page not captured yet
Our crawler renders each advertiser’s funnel on a rolling schedule. Recently observed ads are queued first — check back to see the full-page screenshot.
Redirect chain
Chain not captured yet.
Final host: paid.outbrain.com. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
- p
- eXBvAzXnZZ3o1JjtBpWKWVNw_M6MBPo9sWWve-ofp_EJ-APezU4t2Ylol_7VNJWjqV2zBS3oqoAZL3BnWf75j1vTa7RPuU3UKVBRinbINTspO0opNNc9iP8HrQlNdjmQuKlu6o31I9efaDV32BlEwbS-r3GnXAwPXEOMFAjicJtN8R8TmRkh83mOCtNp_s398B6dOvG15RD-MGze77DBbmTlb2cFw2gjECsQSII478xf12KNMnhTbR1hJwjmzWYbNSOAE-jKixQ8NyEZEjwZGnnNvYWNWyLtV6qrmfTjvJmMhUtpC95nBMPfgm5X_61AgXHbinY296ixFbqzIpxNObMep20jVAIHwib6Gm429gQA2DchX_u83mEANtMHEGT9wu2WtXY8nqA7DHOZ67Hs-X6ZkNyTsfU2mCUKJpg4ZNcfqb19__BPu_mYpwA75NwfL9B58SQzP9QsBzcmAZEeC0EF0mKR4EWhH9ByMtgkJknT3s2S2e4P_Itr8wFuTi_MugXSKFiUUkrhKA3O8aTEbUOG_TyO-o803d6TfO98eVeKTv9X2CC8Qx2jXW_qaxJUL0hi2h738AeIIQOyDOlsapVURwz24RczP-NOW9TiLwJOQbSi8qZK8F4n6_mEXD3ne2nHHoTJ9x_SUnXRRLbfqYAlW_PzwetYhW5atDK9z932UyvkYCYan0MLWZ1J6duDmlSdrJNWan9swwklSdbu8H_akcuqI6nXhaaFu63jqk_AN7nUdY7il1_AG6zKjIn7oNF9wA7Id74jo3-s25r6ba-_a1vc4GDcd3_GLClNPQwpYZzIuG8m1o2UHs4GVaR6n0_ZlFzyHFYSo8oyl7AlGJMKaRq6S_EFf9Pk35sWmsgETwed1rIwfx8jzWfIkS_349SfM8Fpjwp-L_Yel7gDu_KlYuT8s-fRKXGa4HlAY5t12nO_BV6UcP29StdLwGuz-hezY_bcTQQw12SNWVe3f_GMmRsd9KO8zSmSNo42KjgvfRuO05K3dNwWRxp4_BM6Hi8jHv92pGDQSovHuEXfuOjfA7rjP7qyNNd_Roo37QK2yFU5FqhxeHDnBbKi0xdWgCK3eHQ1Xzg_H1mw9SLgzbNLpayl0bnSFo2Q-dfNEfdn_jMQ8nvCIMxXaMO3XHF3
- c
- c208df4b
- v
- 4
Tracking setup · Outbrain
Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.
?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}
Tech stack
No third-party monetization stack detected — this appears to be a direct landing page.
Landing page hubs
Landing page text
On-page text not extracted yet.
Observed daily (last 30 days)
Apr 25 → May 24·peaks May 23
30-day run pattern
PulsedIntermittent runs with quiet stretches — likely paused for budget cycles or rotation against fresher creatives.
- Coverage
- 3% of 30d
- Peak surge
- 1× vs median
- Last 7d
- 4
- WoW
- new
Peak day:
Window: Apr 25 → May 24
Sibling creatives from this campaign
Other creatives in Content Arb on Outbrain
The rest of the set they’re running — see what else this angle is paired with.
Are You Missing Over 50s Government Rebates [Find Out]
Aussies Won't Believe: Bupa vs Medibank vs NIB Compared
BUPA, NIB, HIF, AHM: Not many people know this
Over-65? You Could Lose Hundreds After Rebate Change
Millions of Seniors Face Higher Health Costs After Govt Move
Rebate Cut Just Hit - Over-65s Urged to Check Cover Now
Tested headline variants8
Tested headline variants
Billy Explores's own A/B test — which headline they kept
The advertiser’s own A/B result, handed over: ranked by days running, the survivor on top. Variants they stopped running are struck through — they tested and killed those angles.
- #1Are You Missing Over 50s Government Rebates [Find Out]Killed45d6 content tokens
- #2Government Rebate: Have You Checked Your Health Cover?Killed30d5 content tokens
- #3BUPA, NIB, HIF, AHM: Not many people know thisKilled29d7 content tokens
- #4Which Is Better: Medibank, Bupa, or NIB? (see why)Killed19d6 content tokens
More from Billy Explores8
More from Billy Explores
Most spy tools stop at the creative. This page connects it to the campaign behind it — the funnel, the longevity, the GEOs. Free.